Users, worldwide, downloaded a record of 204 billion apps in 2019. And according to a survey in 2020, 56% of users uninstall mobile apps within 7 days of installation. The mobile app is a continuously challenging space and apps across all verticals strive to keep their users engaged, leading to below-average retention rates.
Some more interesting statistics
However, there will be 3.5 billion apps by the end of 2020 and that figure will see a rise in 2021 to 3.8 billion apps. In May, this year, roundabout 113 thousand mobile apps were released through the Google Play Store. These figures are a clear indicator of the fact that be it small, medium, or large enterprises, they have found that having an app is imperative in today’s time. And there is no doubt that the number app is only going to grow in the future and investing in one will yield good revenue.
The Game of Apps
A promising app will be downloaded by many users in a limited time, but it can be uninstalled in huge numbers too. What happens is that all the marketing strategies are focussed to increase the number of installs, and app owners find themselves scratching their heads, clueless on how to deal with the uninstalls. According to a survey conducted in 2019, the average app lost about $33,000 a month due to uninstalls.
Before you dive into the prospect of building an app for your business, here is an interesting angle to focus on.
We will today share the top reason as to why users uninstall mobile apps.
#1 Lengthy Sign-in
A boring and prolonged sign-in process can put off the users. Instead of collecting information from scratch, provide a tab to instantly link the app account to their Facebook, Gmail, or Twitter account. This is easy, sleek, and takes a few seconds to complete the registration process.
#2 Permission Requests
To define them, permissions are allowances that users agree on so the app can perform its comprehensive functions. It is irrelevancy of access the app requires that raises a red flag. For instance, the flashlight app asking users to screen their calls and read the contact list. Or cutting edge calendar apps that want access to the user’s camera and microphone.
#3 Notifications Pop-ups
Unnecessary notification not only drains the mobile battery but can be annoying to users as well. Apps that send push notifications too often without related context can push the user to uninstall mobile app.
Opt for notifications that are worth the user’s attention, for instance, that informs about offers and discounts.
#4 Data Consumption
If your app is running in the background, it is bound to consume the hi-speed data, which users won’t like at all. This is one of the major reasons for uninstalling the mobile app compared to others.
#5 Battery Consumption
Some apps, especially gaming app, drain up to 40% of phone batteries, and this is when they keep running in the back. This further leads to device overheating. And to have charge phones repeatedly is not users like and it easier to uninstall the app causing such a heckle.
#6 Large App Size
According to reports, the average app sizes in Apple Store and Google Play Store are 6 MB and 23 MB respectively, and similarly the average for the average gaming apps it’s 40 MB and 60 MB. Another major reason as to why the apps get uninstalled is the large app size. If the users need to free some space and if your app is holding more space, it will be the first to be uninstalled.
#7 Addictive App
If your app is addictive and is using up a sizable amount of time in the day, yes, it will be uninstalled. If it’s a gaming or an entertainment app and if users find themselves spending too much time on it, to get rid of the addiction, they will get rid of the app.
#8 Loading speed and Complicated UI
The first and foremost for an app is to be user-friendly, any developer worth their salt would know that. Poor loading time, complex in-app navigation, and unclear instruction on the usage, and frequent crashes can confuse the user. This will result in users uninstalling the app.
On the other hand, an app that has a simple user interface with a quick load will be a huge success.
#9 In-App Advertisement
Many app developers offer the free app in Google Play store and Apple’sApp Store, so to monetize their apps they opt for in-app advertisement. Striking a balance as to what type of ads will naturally fit the flow of the app is very necessary. Impromptu and frequent in-app ads can create a very negative experience for the users.
#10 No Offline Mode
An app should have offline functionality, so the users can access the app when they are traveling or are in a region with intermittent or no network. The absence of offline mode can impede the usability of the app and ultimately users will end up uninstalling the app.
The reasons mentioned above are fair enough on part of the user to uninstall the app. Now if you are planning to develop a mobile app, always conduct thorough research. And of course, keep the above insights handy so you can have a good number of downloads with increased retention rate.
You can get your mobile app developed by the expert in the industry. If you have concrete ideas, we at Orafox can help you build a successful app. With years of experience and ability to deal with varied clients is what makes us the most sought after web and mobile app company in the USA and India.