What is a Responsive Website Design? Benefits and Best Tip 2020

Responsive Website Design

Building a responsive website design is the best way to approach the process of website development. It means that your website is at it’s optimal when used or viewed through different screen sized and devices, i.e, tablets, smartphones, or desktops.

Nowadays people use multiple devices such as smartphones, desktops, laptops, tablets, etc. Here are some staggering statistics related to gadgets and internet traffic.

  • There will be 3.5 billion smartphone users and 1.26 billion tablet users in 2020. 
  • In 2019, 53 percent of web traffic worldwide came from mobile users compared to 56.7 percent from desktop users.
  • The world population today is at 7.8 billion, and more than 4.54 billion are active users in 2020.
  • For every second of the day, there are 88,555 GB of Internet traffic.
  • With 50.3%, Asia has the largest percentage of Internet users by continent/region.

The increase in the number of phones, tablets, and access to the internet shows how the market is growing and reach and exposure it can give your website. All you have to do is build a robust and responsive website for your business.

More about Responsive Website

As mentioned earlier, responsive web design is an approach to naturally scale web pages to suit every screen size and device. The web pages are build in a way to read and detect the different screen size and screen orientation of the visitor’s screen. Furthermore, the text should be readable without having to zoom, maintain the adequate space between images and sections, and should have vertical and not horizontal scrolling.

Why should you develop a Responsive Website Design? Here are 4 reasons why.

#1 The rapid rise of smartphone users

From 3.5 billion smartphone users in 2020, the number will rise to 3.8 billion in 2021, worldwide. “Mobile-first” is a term generally used in website development that means that developers should consider the mobile user’s needs first when designing a website.

More and more people will be using smartphones, so it is clever and attentive on part of businesses to make a website that fits and works perfectly in smartphones.

#2 Enhance your user experience

Responsive Website Design

You have to be able to provide an equally good website experience whether you have a mobile or desktop visitor. The first impression is the last impression so make sure your website is of high quality, and easy to navigate.

Consider the possibility that each visitor, mobile/desktop, is a potential buyer, and you want them to have a positive experience. Refrain from applying additional zooming or horizontal, that can easily put off the customer. It is likely they won’t visit your website again.

Focus on user experience, and conduct the testing thoroughly to detect design flaws when website transition to different devices and screens.

#3 Reduces website’s bounce rate

If your visitor has a positive experience on the website they are bound to make a purchase thus decreasing the chance of bounce rate.  

So, what is the bounce rate?

It is a metric adopted to measure the percentage of people who visit your webpage and leave shortly afterward without making the purchase. For example, they click on the link, select an item, visit multiple pages, and put items in the cart. These are bound to affect your google ranking but ultimately depends on your website design

The longer the visitor says on the website the lower the bounce rate, this all happens due to the adaptive and responsive design of the website. 

#4 Increases load time

Responsive Website Design

Another factor that increases or decreases our page ranking is the speed with which your website loads. We know, how (ill) patient we are. Our attention span is altogether lower than that of a goldfish! Phew

Now, to reduce the load time, Google recommends a to pursue responsive website design to load the website faster on smartphones/tablets. A faster website load time can benefit you in two ways,

  • Firstly, by adding to positive user experience, and
  • Secondly, by decreasing the bounce rate.

Moving further, let’s have look at these quick tips for building a responsive website.

1. Planning

Chalk out an effective wireframe that depicts the functionality and infrastructure of the website for both desktops as well as mobile. Creating a website prototype can give a clear picture and additionally there are tools like Responsinator and Responsive Test Tool to make the website user-friendly.

2. Using Responsive Website Design Frameworks 

In 2020, Bootstrap, Montage Studio, and WordPress are some of the frameworks that can efficiently create an excellent responsive website.

You can make a simple pre-planned website with a responsive design. You can do so by incorporating with optimized solutions such as

  • HTML Framework
  • The bootstrap theme, or
  • Responsive WordPress theme

3. Due Consideration to Website’s typography

Typography is the font style and size visitor see on your website, having fluid typography can be a step closer to a responsive web design approach. 

Specify the size of the font (using REM units) in the HTML element present in your HTML document as well.

4. Verify Website’s Input Triggers

Input triggers are prompted when the user opens the website, for example, it could be a sign-up form, survey, etc. These are essential for lead conversions. Make sure that there is accuracy in the inputs, this will further affect responsiveness.

5. Upgrade Website Navigation for all Devices

Given the mobile user, if the website is difficult to navigate it will frustrate the user, increasing the bounce rate.

To declutter the elements, integrating a hamburger menu can sort and make the website look intelligible. 

6. Use media queries for your responsive web design 

Media queries are simplistic filters that can be applied to CSS styles to enhance the website design. This makes it easier to adapt to different styles depending on the user’s device. For instance, width, height, orientation, and if the device is being used as a touchscreen.

Since media queries are recognized as a W3C standard, they are indispensable to responsive website design.

Do you want to build a responsive website?

The only answer is YES.

Developers at Orafox, with years of experience, are well acquainted with the latest website trends. We have delivered functional and successful responsive website designs to clients all over the world.

We make the endeavor to understand your needs and build you a website that complements your business to maximize the revenue output.

Want to hire our developers, contact us today