The stress of running your website is rather exhausting, you have to be on the lookout ensuring your website is running smoothly. There is a lot of problem one can face and this can put someone under a lot of pressure.
Nothing can more disappoint a customer/vis as much as your unmaintained website. Having said that it’s important to understand that your website is the first thing, your customer will ask for.
Steps to reduce the everyday stress of running your website
In this blog, we will discuss all the necessary steps to maintain your website without giving many thoughts.
1. Security Scans and Bugs fixes
The significant step of maintaining a website is by regularizing its security updates. If you don’t have a developer who updates your website security regularly then it might compromise your customer & overall experience and safety. It can be the added stress of running your website.
You need to make sure that your developer and host provider install important upgrades, bug fixes, and other software updates.
Besides, patches should be installed on a timely basis otherwise it will make your website vulnerable to attack. During this pandemic period alone, thousands of malware attacked on many different websites. It makes not only your own information vulnerable but also your’s customer’s. So, improve/update your security from time to time.
2. Daily Backups
You have invested a lot of time, money, and effort on your website, so the first thing you need to do is make sure to backup all your data daily. In the event of a crash, you can simply restore your whole content.
Your hosting company or developer have to check your daily backup and ensure that the data is retrievable. Backing up your website is a very simple process and there are different ways to do it. Either you can do it manually or automatically, it will require some work at the beginning but once you set up things are pretty simple.
In order to better understand your customer, this is the first tool you can go for. This tool can help you to decide how your site is being used and how much room is there for improvement. Consider your website as a vehicle and analytics its engine, so it’s important to read about your site for the overall excellent driving experience.
Website analytics can show:
- Referrals and traffic sources
- How people are interacting with your website
- Results on paid campaign efforts
- Top visited pages and blogs
- Daily Visitors
All these factors will help you to decide the needed improvement on your website.
4. Monitoring and Response
Sadly, most of the people forget to place effective monitoring and response system on
their website. It will help you to attract more customers. Many people neglect this significant factor and ended up losing their loyal customer base.
If you want your website to look good in front of your customers then make sure to place an effective Monitoring and Response system. This will ensure your sales and marketing part on whole another level.
5. A Digital Team
In an era of digital technology, how can someone forget about this particular thing? Many people do make a team with their in-house IT guys but how effective is this?
Well, one thing we all know is that a digital team can ensure the management and marketing part together. Which can be a great help to boost your business. However, if you don’t have any digital team, you can hire an agency for the same.
A digital team can help you in a various manner
- Get a better understanding of your users – what they do and what they want
- Plan digital objectives that meet your customer needs
- Help plan, design and build new digital content for your website
- Set and monitor performance measures
- Ready online tools for you
6. User Experience
Anyone who visits your website wants a user-friendly site, where he/she can explore your services and products without any difficulties. So, it’s vital to prioritize the user experience over anything.
The question you need aks yourself is whether a user has a great experience on your website no matter what device they use, are they able to view your products and services? Are they able toad products to their cart and are the transactions successful?
If the answer is no, then it will affect your whole business. In the fast-paced and competitive market there are lots of new things coming up on the surface for the best user experience.
Here are a few things you need to remember-
- Ease of use
- Fast load time
- Seamless functionality
- Responsive design
All these things need to be remembered from a viewpoint of a user.
7. Review your SEO and KPIs
In order to rank your website and increase its performance, you need not forget about this vital task. You must check your website’s general analytics, ranking, and KPIs (key performance indicators) every month.
All these factors will determine your website smooth functioning. Search engines are one of the most important factors for attracting traffic on your website. Without SEO your website growth will be much slower in comparison the hard work and content you are adding in your website.
On whatever topic you are writing on, make sure to follow basic SEO rules e.g write your blog around your primary keyword. There are many free tools which will help you to make your work easy, so add this particular step to your list as one of the most critical function.
8. Website Compatibility with browsers
With the passing days, your website layout may become boring or incompatible with your browser. You have to review and update your website from time to time so that it will not project a bad impression on your visitors.
You can test your website in different browsing platforms. Also, you can review your dates and contact information throughout your website during this process. If this task is strenuous then do not hesitate to take help of professionals.
We hope that all these factors will help you to improve your website experience and reduce the stress of running your website. Let us know what problems you face in developing and maintaining a website.