If your content and images are plain and lackluster, nobody is going to spend even 5 minutes browsing through it. For an enhanced experience and personalized content, it’s time to implement artificial intelligence for web development.
Hence,web development’s importance is increasing day by day. Even with applications, people want scalable, feature-rich, and secure apps.
We live in a digital age where people’s attention span is short. The amount of content being consumed by people is humongous, so every company wants to market its services/products in such a way that it captures visitors’ attention.
Earlier, we just saw artificial intelligence in sci-fi movies, but times have changed. AI has become an integral part of our lives. With AI, machines perform tasks like us by learning from them via repetitive processing and intelligent algorithms.
Falling behind AI adoption is one of the major concerns among 12% of CX leaders and 11% of mainstream companies in 2020. It explains how important AI is. If your competitors are using artificial intelligence, and if you are one of the few left out, how will you survive the cut-throat competition?
What is AI’s role in web development?
What is the future of artificial intelligence?
How does AI influence web development, and what is its impact on revenue generation?
We know you have a lot of questions. We will discuss the same in this blog.
Role of Artificial Intelligence for Web Development
Most businesses have an online presence these days, and the implementation of artificial intelligence for web development is playing a pivotal role in transforming web design and web development.
As per Gartner’s statistics, at least 15 percent of customer service interaction will be powered by AI by the end of 2021. Statista states that the AI industry will generate revenues exceeding $118.6 billion a year by 2025.
An AI assistance can guide users about decisions related to design, layout, content. In addition to this, AI can also essay the role of an experienced designer by providing valuable, real-time suggestions related to web designing. Some benefits of AI in web-designing are as below.
1. Enhanced User Experience
We all know that AI-enabled chatbots can take user engagement and experience to unprecedented heights. They accomplish this by observing human interactions, emulating them, and modifying responses to achieve the desired outcome.
Customers will get accurate responses to queries and problems, which will reinforce their belief in your company. Moreover, it will also enhance customer experience and encourage them to understand your products/services.
Many administrative tasks and boring and monotonous, AI enables users to perform them with speed and accuracy.
2. Understand Customer Behavior
As per Medium, AI-powered chatbots will help online businesses save $8 billion worth in business costs by 2022. With each passing day, many web development companies are incorporating AI into web development projects. With AI, E-commerce business owners will learn more about customer behavior.
These useful insights will enable entrepreneurs and businesses to develop products/services that match customer expectations. As per MIT, investment in AI startups has increased 6-fold since the year 2000. AI can also increase business productivity by 40%.
3. Optimized Voice Search
In this digital age, everyone wants information that they can access easily and quickly. Hence, voice search is extremely popular with internet users. Voice assistants like Cortana, Siri, and Google Assistant are the top choice for people for this precise reason — fast access to information with the least headache.
Moreover, a voice search saves time while providing support in multiple languages. Unlike touch which requires guideline interaction with a device, you can use voice search to describe objects’ properties and functions, thereby facilitating accurate responses to your queries.
4. Improved Interaction
You might have observed that with chatbots, the conversation is almost human-like, very natural. Many experts predict that soon, chatbots will also be able to understand human emotions and provide responses accordingly. In an E-commerce or online shopping business, chatbots are a boon.
Customers can interact with these chatbots easily. It eliminates challenges like communication barriers and improves the overall shopping experience. Not only this, chatbots can even answer complicated questions totally unrelated to your product or industry.
One more benefit is that you don’t have to hire more customer service reps, plus the existing staff can devote their time towards other productive tasks. Increase sales, conversions and achieve unparalleled success with chatbots.
5. Personalized User Experience
Create a website incorporating artificial intelligence, and it will help you understand customer needs and expectations. Information like customer’s browsing history, location, demographics, buying preferences, etc.
With all this crucial intel, you can make changes to your website as per customer needs and provide a better customer experience. With AI, you can update your user interface and provide customers with the information they are interested in.
6. Tailor-made Store Experience
You can pm,ersonalize a customer’s store experience and drive customer engagement, it is essential to integrate artificial intelligence with your online store.
Doing so will lend a personal touch to the online store. The ultimate goal is not just to facilitate easy navigation of your e-commerce website and provide your customers with the best shopping experience.
A personalized experience will encourage your customers to make purchases on your e-commerce website.
7. Powerful Marketing Strategy
With artificial intelligence, you can make informed marketing predictions. AI enables you to find out customer preferences, purchasing patterns, likes, dislikes, preferences, and so on.
Such useful insights can shed light on your business’s strengths and weaknesses and how you can make improvements to boost sales and conversions.
8. Evolving Algorithms
With artificial intelligence, web developers can create codes that can correct themselves in the event of errors.
One of the greatest benefits of AI is that by using artificial intelligence algorithms, you can detect areas of improvement, make necessary modifications, and update them.
Limitations of AI
1. AI Replacing Humans
As per Juniper research’s prediction, the use of chatbots will result in savings of around $8 billion by 2022.
By 2025, at least 2 of the top 10 retailers in the world will establish robot research organizations to manage robotic staff; 77% of retailers intend to use UI by the end of 2021, especially for warehouse picking.
As seen in the statistics above, artificial intelligence may replace humans in a lot of sectors like web design, graphic design, and mobile application development.
AI is more efficient than humans for developing content to work with digital devices. What is the future? Will AI replace developers and coders?
2. Privacy Issues
AI and machine learning can be programmed to understand customer behavior, online interactions and mimic them. In this digital age, data is money.
By integrating software with AI tools, companies can gain access to a lot of customer data. Many customers don’t feel comfortable with this. They would rather deal with companies that operate with full transparency.
3. Emotionless Responses
Chatbots can be programmed to respond to customers and solve their problems, but experienced people will understand that those responses are AI-generated. No matter how tech-savvy people become, they will always expect empathy and understanding during interactions.
With the use of AI, online interactions will be devoid of emotions. Implementation of AI in web-design and web-development have their pros and cons, but the future seems bright. Web
developers and designers can benefit from AI. It will perform monotonous and repetitive tasks quickly and with ease, allowing them to explore their creativity and work on productive tasks.
AI is taking the website development by storm. The popularity of AI will increase tenfold or maybe more in the future. With the evolution of technology, it is predicted that artificial intelligence for website development will accomplish a lot more than creating basic designs.
Artificial intelligence for web development can create elaborate designs and themes. With the help of IoT (Internet of things), people can create enticing, high-quality graphics for a website.
AI’s smart algorithms will understand customer needs and preferences and perform actions to answer their queries, satisfy their requirements.
Machine learning can deliver personalized content, speed up product discovery, eliminate potential security threats, and much more.
However, the impact of machine learning will depend on the application. For best results, developers will have to combine many machine learning algorithms. At Orafox, we specialize in creating innovative applications that can take your business to new heights.
We specialize in outsourced product development, mobile app development, custom app development, quality assurance, and a lot more. Give us a shout out and see what we can do for you.