8 Top Qualities of a Good Website- Optimize your Website

Having a website is indispensable to a business. It is what makes or breaks the first impressions of visitors further coverts the leads into sales. Once you decide on improving your website or developing one from scratch, there are certain qualities of a good website that you should take care of.

What are these, you ask?

In this blog, we will discuss the best 10 qualities of a good website that can decrease the bounce rate on your website and increase sales.

Top 10 Qualities of a Website

1. Navigation

qualities of a good website

The ease of navigation is one of the top qualities of a good website. The menu items should be easily accessible from any page. It should be crystal clear in the mind of visitors where they are on the website and have direct access to where they would like to be. Providing a site map is a great idea and it will be beneficial if you include one. 

2. Visual Design

qualities of a good website

Humans are visual creatures. So, using good quality and value-adding graphics is a great way to make your website attractive. A visitor can have an idea about the potentiality of a website from its design itself. It will come as a surprise knowing that the visitors can judge the website in 10 seconds. So, you have to make those 10 seconds count. Let them know that your website and business are trustworthy and professional and worth their time. 

Also, don’t go overboard. Scrolling texts, animations, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

3. Content

Content is the backbone of your website and yet again is one of the top quality of a good website design. It is the reason most visitors are seeking your website in the first place. Your website text should be original, unique, informative, and easy to read. Well-thought-out web content will make your website design engaging, effective, and popular.

4. Web & Mobile Friendly

Your website design is of no use if it is not web-friendly. It is important that your web designers know the key to making your website work on all the major browsers, and that they utilize meta tags, alt tags, and are fully versed in SEO (Search Engine Optimization). All these factors and many more affect your site traffic, so be careful and well-informed regarding this.

Another essential aspect of a good quality website is that it should be optimized for mobiles and tablets users. Ensure that it works as efficiently as on laptops or computers

5. Interaction

qualities of a good website

An effective website design engages your visitors immediately and continues to hold their attention through every page, as well as compel them to contact you. This is called ‘conversion’ and is probably your website’s ultimate goal. Try to keep your website interactive without making it annoying. Include CTA’s where necessary and make sure you have posted the right contact and email details on the page.

6. Information Accessibility

In this fast-paced world where every second count, visitors have no time to peruse the entire site. They may only want to know your phone number or address, or other information. So, to provide easy access to these, place them in plain sight so visitors can reach them easily. This way you can stop visitors from getting frustrated, and increase their probability of visiting again.

7. Intuitiveness

qualities of a good website

A successful website always caters to its audience’s needs. If a visitor is searching for a particular product or service on a search engine, your website must have a landing page. It is instantly relevant to what they searched for rather than forcing them to go through all your information.

8. Branding

qualities of a good website

Your business and brand should directly reflect on your website. At first glance, your visitor should be able to make a visual connection between your logo and other aspects of your brand. A website can increase brand visibility. It also contributes to the memorability of branding, adds credibility, and enhance the image of your overall business.

Conclusion

We hope the above list of the top qualities of a good website helps you optimize your site and take the advantage of increased traffic and sales. If you already have one, it is still never too late.

If you need expert intervention, we at Orafox have years of experience in developing high-quality and successful websites. We can help you create a new one or help optimize your existing websites. 

Get in touch with our specialists today!