8 Things to Consider BEFORE Building Your Mobile App in 2020

mobile app development

Even if you are new in the world of mobile app development, understanding the market behavior and what influences people’s decisions is very important. Today what makes some apps a success and others a failure lies in special attention given to the process. The challenges in the development process of the app should be overcome and not skipped. You have to consider developing a mobile app like any other business process and it requires

  • Organizing
  • Strategizing
  • Solve the purpose of the end-users

The secret of a successful mobile app

You may have various apps on your phones, there are ones that you use every half an hour and others, to be honest, gather dust. Instagram, Facebook, Candy Crush, Subway surfers, and many more are examples of successful mobile apps. The recipe includes the ingredients like an original idea, thrown in with some tech such as Swift or JavaScript, and a few users to gain velocity. And there you go!

Another important aspect you have to look into is the number and reason for the unsuccessful mobile apps. According to a survey, approximately  80-90 percent of mobile apps launched in the app stores are dropped just after a single-use. A mobile app can lose around 77% of the DAUs (Daily active users) within three days of its installation.

The answer to what to do and what not to do lies in the details. the successful app creators are meticulous and attentive in every part of the process rather than jumping to the easy bits.

Let’s discuss what you should know before creating an app.

#1 Research & Repeat

Ask yourself, “What makes my mobile app unique or different?”. You wouldn’t like to go through all the details of the project and develop an app only to realize that the app with the same concept as yours exists already. 

mobile app

When it comes to treading on a different path, it can be a unique function, logo, or the ways you market your app can also separate you from the competition. Spending more time researching market trends and your competitors, your goals and visions will become clearer. Furthermore talking to mobile app development experts and sharing your app ideas can give you more helpful insights.

#2 Target Audience for your mobile app

As you move one step ahead on the ladder after your in-depth market and competitor research, the next is to search the target audience. Developing an app without knowing your target audience is like taking a shot in the dark. Your app has to click with the audience, the entire success depends on how users perceive your app.

mobile app target audience

Have the below questions answered and you will have a spotlight on your target audience.

  • What value will your app add to your users?
  • Who is your app helping?
  • Who would want to use your app?
  • How would a person use your app?

#3 Laying out a Plan

This is to address the aspects concerning the 

  • cost of the app, what will be the different plans that the app will offer
  • concluding a price range that fit the budget of the target audience
  • How often the new features will be added?
  • in-app purchases
mobile app development

Firstly, having an entire strategy laid out helps you prepare in advance, and secondly, to have global recognition, start local.  Next, decide your app development budget and marketing cost, since this will allow you to get the traffic and visibility for success, so be realistic.

#4 Mobile App’s Workflow and Navigation

A well planned and detailed workflow of an app interface will increase the likeability and usage of your app. The user interface should be smooth like butter and easy so users find it worth spending their time on.

mobile app development

Decide on the number of screens and what kind of content will each screen has and how different screens will connect to fall into a pattern. The way you plan the transition, i.e, slide up, fade to next screen, etc is very important as well.

Invest more time in structuring your app to make sure it is easier for the user to navigate and get to sections of the app as swiftly as possible.  Instead of texts try using icons and search for the common and widely known icons for the ease of recognition. However, if you are trying to create new ones, have them tested with a group of users before integrating them into the app.

#5 Color Combinations

Deciding on a color palette is the most crucial subject in the app development process. Hence, making it is the second important aspect after functionality. It may be a little too daunting to decide on color schemes for the app since there are infinite combinations to choose from.

color wheel

These colors form the visual information that the users absorb and a good color scheme is bound to keep your users engaged. The simpler the app color palette the lighter it is on the eyes makes the content easily understandable. On the contrary, too many colors can be overwhelming and mess app design.

#6 Mobile-first Design

Mobile-first design, in simple words, is a design maneuvering that states the planning and sketching for the smallest screen first and then working up to larger screen sizes. Since many users are using the tablets, it will be easier for them to download the app. It will increase your app reach which in turn will increase your acknowledgment and generate more revenue.

mobile -first design

A mere forethought like this could readily change the number of users downloading your app by the thousands.

#7 Considering the Previous software

Given the fact that Android 10 is the latest version, Pie 9.0 was the most popular version of the Android operating system as of April 2020. Similarly, iOS 13, the latest version, is used by the majority of iPhone users, the older versions are still in use.

bar graph for most used android version

This is to illustrate that you should develop an app knowing the versions still in use to reach a larger pool of audience. Make sure your app is compatible with the older and newer versions of both Android and iOS systems.

#8 Feedback through Prototype

After you have all details of the app laid out, it is time now to prepare a prototype. It will be a basic model that gives the visibility and usability of the app and you will also know where it needs the rework. Share the prototype with your friends, and family and ask them to give their feedback. You can accommodate all the changes at this stage which will render the app a success after its launch.


Furthermore, building an MVP is also very helpful, it allows you to launch your app in the app stores with minimum and top functionalities to check with users, it is an advanced stage compared to the prototype. Additionally, you can keep adding features with time.


As discussed above keeping in mind the small things and working along the details can help your app become a success.  By putting these ideas to test you can set a path for your app’s development process that is impeccable.

Hiring the best app development team is as important and experts at Orafox will leave no stone unturned until we help you reach your mobile app success goals. We are dedicated to one project at a time and make sure we are there for the app not only before and after its launch app but we undertake app maintenance too. So if you have an idea, let us help you make an app